In a response to a post from the AntiDRM Twitter account, Ubisoft Support has clarified that users who don’t sign in to their account can potentially lose access to Ubisoft games they’ve purchased. The initial post from AntiDRM featured a snippet of an e-mail sent to a user from Ubisoft notifying them that their account had been temporarily suspended due to inactivity and warning that it would be closed permanently in 30 days. Responding to the ominous e-mail, the Ubisoft Support Twitter account stated “We certainly do not want you to lose access to your games or account” and noted that account closure could be avoided by signing in to the account again.
Some companies decide to delete user content not because it’s necessary for GDPR, but because it’s the simplest way for them to deal with GDPR.