liquids are more precious than printer ink, but that’s not because ink is expensive to make. How can HP— and its handful of competitors in the highly concentrated printer market—get away with charging these kinds of markups?
liquids are more precious than printer ink, but that’s not because ink is expensive to make. How can HP— and its handful of competitors in the highly concentrated printer market—get away with charging these kinds of markups?
Because you/consumers put up with it. It isn’t hard to find plenty of people who how to shop for total value and so there are printers that use cheap ink out there too for those willing to pay for real value.