Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.

It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.

So this ad is not pro or against high-viz, it’s against victim blaming

Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296

  • Enoril@jlai.luEnglish
    3·
    5 hours ago

    ho, you are still using street ligths?

    It’s been years that we cut them on a lot of major axis and after midnight in my town for all the classic roads.

    It’s mainly to reduce the electricity bill, have less night pollution (more stars in the sky!) and reduce the speed of the cars when the road is empty (quite effective!).

    Side note: since now few years, our cars are sold with front lights always active for visibility purpose (these small lights are cut only when we switching to the big ones)