Legal threats, skills shortages and regulatory challenges complicate reopening of plant at site of nuclear accident
  • COASTER1921English
    201·
    1 month ago

    FT asking $75/mo for digital access is insane. I’m happy to pay for quality journalism but that’s simply out of reach for most Americans. I’d love to know how their management determined this was an appropriate price.

    • tal@lemmy.todayEnglish
      3·
      1 month ago

      It looks like the $75/mo rate is for their “premium” package. Their standard one is $39/mo.

      It looks like that’s on the high side, but not radically so compared to typical American newspapers.

      https://www.thepricer.org/newspaper-subscriptions-cost/

      Digital Pass Subscriptions

      • Local/regional papers – $10 to $30 per month

        Example: Seattle Times Digital – $7.99 per month

      • National publications – $15 to $50 per month

        Example: The Washington Post Digital – $39.99 per month

      Also, note that FT is British, not American.

      https://en.wikipedia.org/wiki/Financial_Times

    • WindyRebel@lemmy.worldEnglish
      2·
      1 month ago

      Because the people who can afford and are willing to pay are a certain demographic.

      It’s all about personas and marketing testing!