Sunshine (she/her)@lemmy.ca to Technology@lemmy.worldEnglish · 2 months agoComcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freezewww.adweek.comexternal-linkmessage-square114fedilinkarrow-up1534arrow-down111cross-posted to: usa
arrow-up1523arrow-down1external-linkComcast, Disney, and IBM Are Among Advertisers Returning to X After Ad Freezewww.adweek.comSunshine (she/her)@lemmy.ca to Technology@lemmy.worldEnglish · 2 months agomessage-square114fedilinkcross-posted to: usa
minus-squaredisguy_ovahea@lemmy.worldlinkfedilinkEnglisharrow-up7arrow-down52·2 months agoIt doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
minus-squarerezifon@lemmy.worldlinkfedilinkEnglisharrow-up72arrow-down1·2 months agoThis isn’t advertising, it’s tribute.
minus-squareZorque@lemmy.worldlinkfedilinkEnglisharrow-up17·2 months agoIt’s sending a sacrificial pawn so the tyrant doesn’t think of their absence.
minus-squareTheFriar@lemm.eelinkfedilinkEnglisharrow-up19·edit-22 months agoBut Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
minus-squareiAvicenna@lemmy.worldlinkfedilinkEnglisharrow-up1·2 months agowith people leaving xhitter en masse, this is really more like bending the knee and licking assholes.
It doesn’t work that way with advertising. They need to go where their customers go. Bots don’t buy.
This isn’t advertising, it’s tribute.
It’s sending a sacrificial pawn so the tyrant doesn’t think of their absence.
But Twitter has been bleeding users. And since the election there has been a very public and very large exodus, including a lot of bigger names with tons of followers. So this isn’t about “go where the viewers are.” This is “spend money to stay on the good side of someone who might be even more inordinately powerful with an incredibly powerful and vengeful sidekick.”
with people leaving xhitter en masse, this is really more like bending the knee and licking assholes.