I’m genuinely curious. Years ago, I was a chubby young pothead who lived on fast food. Taco Bell, McDonald’s, KFC, you name it—I ate it. Back in college, fast food probably made up at least 50% of my diet. And it wasn’t just because it was quick and cheap—I actually enjoyed it.
But these days, I find myself craving it less and less. Besides being more health-conscious, it just doesn’t hit the spot like it used to. It’s more expensive than ever, mostly bland, and I feel terrible after I eat it. So what’s changed? Is it just part of the enshitification of everything? Have I just gotten old, or has fast food really gone downhill?
Fast food is called “fast food” because it’s fast, not because it’s food.
Apart from that, there is probably no production chain that has profited better from making things the cheaper way than anything related to food.
So this does not just concern fast food, but the HFCS loaded soda you drink, your bread swimming in dough raising and stabilizing chemicals, or your tinned soup made from water, starch, food coloring, flavors, and preservatives.
Just because of the masses produced and sold, any cent saved on a single Burger quickly adds up to a million dollar in extra profits. Don’t expect them to waste that money on better ingredients or flavor, as long as you keep buying that stuff, they keep on making it worse to save yet another cent.
Yeh you don’t like it, sure, but the question was whether it had gotten worse in some way that’s quantifiably different to how it used to be in the past, or if it’s just OP’s personal taste changing.
Given that nearly all fast food recipies changed in the last decades primarily to make them cheaper to produce, you can safely assume their flavor went down the drain.