I recently had a job interview and when I was told what the job entailed I made an off-hand remark about how much work goes into it that the consumer never notices and the guy doing the interview immediately goes into a whole spiel about how “it is no the job of the consumer to think about what goes into the product. the consumer is supposed to get the product just when he wants it, just like he wants it and he should feel good about it”.

capitalism is about producing mindless moments of consumption and to do that it produces mindless people living mindless lives. do not think about where your food comes from. do not think about why you buy something. do not think about why you should not think about it.

i did not get the job btw.