The movie company partnered with Joya Studio to bring multi-sensory screenings exclusively to Alamo Drafthouse theaters nationwide. The immersive moviegoing experience will take place at advance screenings on Oct. 30, ahead of the film’s Nov. 8 release date in the U.S.
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The aroma will be activated at Alamo theaters via Joya Studio’s atomization technology, which employs cold-air diffusion to disperse scented molecules as fine, dry air without the use of heat, water or alcohol.
3·5 hours ago