X changes creator payouts to depend on engagement, not ads | TechCrunch
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As X continues to alienate advertisers, even recently suing a group over their boycott of the platform, the company is shifting its creator payments
  • Dremor@lemmy.worldEnglish
    20·
    2 months ago

    As ads revenue is crashing, they want to be able to rely on something less easy to quantify in order to modulate it. Previously they had to pay x cents per click, now they can just divide the little they earn arbitrarily in order to keep in the green.