I never regretted the 200€ I paid for an appleTV 4K. No ads, no nonsense, just a smooth and pleasant smart tv experience. Even got almost all the features I was missing compared to android tv through updates over the 4½ years I’ve had it (like vpn support). Whichever brand I‘ll be getting, when I eventually upgrade my tv, I‘ll never connect it to the internet and just continue using my AppleTV.