Changes to the online advertising market would make online ads less valuable for publishers and merchants, and less useful for consumers.

If by useful they meant anything that is heavily promoted by Google ads get added on the ‘will not touch with a 10 foot pole’ list. Sure, I guess?

Also hinting at changing their business models, raise the cost of devices, should chrome or android be forced to break up.

Google blog response is exactly why this breakup should happen. They are getting out of control.