I don’t know who this person is, but the example in the OP is definitely clickbait. “This phone is nearly perfect” but doesn’t say what the phone is, baiting you to click for the answer instead of just mentioning what phone we’re reviewing.
No judgement, it’s his business and he’s gotta make money, but saying he doesn’t do this just seems demonstrably wrong.
Yeah exactly, these kinds of titles make me not wanna click at all because I got no idea what it’s about (since it’s almost certainly not gonna be the perfect phone), so usually I don’t watch this kind of content at all. DeArrow really helped navigate around this crap and even LTT is kinda interesting to watch again because I finally know if a video is gonna be interesting to me BEFORE clicking it.
Another point in his favour may be the clear view of the phone in the thumbnail, considering that his target audience may recognise it by appearance. However, I still think he should’ve just said it in the title for everyone else, and for audience members for whom his video is their first exposure to the model.
Regarding the last section, though, I see clickbait titles less as ‘it doesn’t cover every nuance of the video’ and more ‘the title is overly reductive, genuinely misleading or pointlessly vague’, unless there’s artistic reasons it’s that way. A review title should name the reviewed product imo; it barely increases its length and lets people decide better whether the content’s worth their time without wasting any of it.
I also don’t think a title summarising a video’s central point well makes it bad. A good video doesn’t just repeat different wordings of the title for 10 minutes, it goes into specifics to argue why that is. I sometimes see nuanced, heavily researched video essays get some comment like ‘saved you half an hour, guys! (the main point in one sentence!)’ because the video didn’t… have some massive plot twist, I guess? And I don’t get why people would approach informational content that way. It feels anti-intellectual. Maybe the Silent Hill nurses are a work of art; the video would only be bad if it can’t argue that well or has a lot of fluff between the points.
I don’t know who this person is, but the example in the OP is definitely clickbait. “This phone is nearly perfect” but doesn’t say what the phone is, baiting you to click for the answer instead of just mentioning what phone we’re reviewing.
No judgement, it’s his business and he’s gotta make money, but saying he doesn’t do this just seems demonstrably wrong.
Yeah exactly, these kinds of titles make me not wanna click at all because I got no idea what it’s about (since it’s almost certainly not gonna be the perfect phone), so usually I don’t watch this kind of content at all. DeArrow really helped navigate around this crap and even LTT is kinda interesting to watch again because I finally know if a video is gonna be interesting to me BEFORE clicking it.
Removed by mod
Another point in his favour may be the clear view of the phone in the thumbnail, considering that his target audience may recognise it by appearance. However, I still think he should’ve just said it in the title for everyone else, and for audience members for whom his video is their first exposure to the model.
Regarding the last section, though, I see clickbait titles less as ‘it doesn’t cover every nuance of the video’ and more ‘the title is overly reductive, genuinely misleading or pointlessly vague’, unless there’s artistic reasons it’s that way. A review title should name the reviewed product imo; it barely increases its length and lets people decide better whether the content’s worth their time without wasting any of it.
I also don’t think a title summarising a video’s central point well makes it bad. A good video doesn’t just repeat different wordings of the title for 10 minutes, it goes into specifics to argue why that is. I sometimes see nuanced, heavily researched video essays get some comment like ‘saved you half an hour, guys! (the main point in one sentence!)’ because the video didn’t… have some massive plot twist, I guess? And I don’t get why people would approach informational content that way. It feels anti-intellectual. Maybe the Silent Hill nurses are a work of art; the video would only be bad if it can’t argue that well or has a lot of fluff between the points.
Removed by mod