Kia officially launched the 2025 Ray EV in Korea with the same low starting price of under $21,000. However, the new model year gains additional features. With incentives, the entry-level electric car can be bought for as little as $15,000 (20 million won).
The “New Kia Ray” was reborn as an entry-level EV last year. After opening pre-orders last August, starting at around $20,500 (27.35 million won), the Kia Ray EV secured over 6,000 reservations in less than a month.
Obviously people don’t usually drive very far for work or shopping, but many do maybe every weekend or once or twice per month take a longer trip to visit family or for leisure.
The car needs to be able to handle that, without being a huge pain to have to charge all the time.
The idea that 90% of trips are short range is moronic, unless people have multiple cars, which most people don’t unless they need to, and even then short range can be a problem, because dependency on the cars, means that both cars need to be able to fulfill the required tasks.
Visiting family out of town every weekend is 104 trips a year. Commuting each work day is 520 trips. That’s 16% of all those trips that are long distance.
Once you add in the grocery getting; the drives to school (only 10% of children walk or ride bikes); the doctors appointments; the local leisure related trips; I can see how 90% of trips could be short range - and that’s still accounting for taking a long weekly trip, which I don’t think most people do.
From the way you wrote, “The car needs to be able to handle that, without being a huge pain to charge all the time,” gives me the impression you don’t like electric vehicles and might not be open to any of these conversations without it turning into an argument. I could be misinterpreting your tone, and if so I apologise, but I don’t think the content nor the conclusion of that study should be called moronic.