YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
That’s not how it works. Or, rather, that’s not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven’t bought before. Very likely you’ll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.
The reason we’re absolutely fucking blasted away with ads is because even if they only have a 0.01% success rate, that’s enough to make them super profitable. So if you and 998 other people all pay zero attention to ads, they still make money.
There’s also lots of people (like one of my family members) who become absolutely irate by ads but still buy the shit they’re shilling anyway.
My brain just does that anyway, after decades of ads I just tune them out. And at home I use ad blockers.
That’s not how it works. Or, rather, that’s not only how it works. Sure, advertisers dream of users who see an ad once and run to buy a product. But ad effects are spread over time. They build brand recognition. They fake familiarity. Say you are in a supermarket and you want to buy a new type of product that you haven’t bought before. Very likely you’ll pick something familiar-sounding, which you heard in an ad. Ads pollute the mind even if the most obvious effects are, well, obvious and easily discarded, more subtle influence remains.
The reason we’re absolutely fucking blasted away with ads is because even if they only have a 0.01% success rate, that’s enough to make them super profitable. So if you and 998 other people all pay zero attention to ads, they still make money.
There’s also lots of people (like one of my family members) who become absolutely irate by ads but still buy the shit they’re shilling anyway.