There’s also other problems with the book not in thr headline

Even the book itself has come under scrutiny: It promises that all of the proceeds from telling the story of aerial firefighters will go back to supporting them. However, as other media outlets have reported, including Business Insider, it appears that the proceeds of the book go back to an aerial firefighting lobbying company which Sheehy himself founded, which in turn, works on behalf of his own company, raising questions about whether the money is really being funneled right back to him.