You start out in 1996 by saying “coal burner, coal burner, coal burner.” By 2008, you can’t say “coal burner” – that hurts you, backfires. So now you say stuff like, uh, snow bunny, swirlicious, and all that stuff, and you’re getting so abstract. Now, you’re talking about McTwist cones, and all these things you’re talking about are totally treatbrained things and a byproduct of them is, the shake machine is down… “We want mixed-flavor soft-serve from the listeria machine,” is so much more abstract than even the snow bunny thing, uh, and a hell of a lot more abstract than “coal burner, coal burner.”