Borderlands CEO says his hopes on Epic Store were 'overly optimistic or misplaced'
www.tweaktown.com
Gearbox CEO Randy Pitchford discusses his thoughts about the Epic Games Store and the years-old exclusivity deal for Borderlands 3 to skip Steam on PC.

I’m genuinely shocked how much Epic poured into the store and it still lacks so much basic features. Sorting games is still extremely barebones, store is filled with NFT/crypto garbage, the store still looks like a college student’s first front-end project, and last time I used the launcher to pick up free games (last year), it was still slow as hell. What were they doing in the past 5 years aside from dropping millions on exclusivity deals?

Epic is going to have to prioritize the store and try some new initiatives while also doubling down on earning pivotal exclusives if it is going to have a chance. I also hope other viable competitors arrive.

  • Knock_Knock_Lemmy_In@lemmy.worldEnglish
    13·
    3 months ago

    Epic burnt so much money on Epic store these years

    It burned money on exclusives. The free games are a much cheaper marketing tool than advertising.

    • ampersandrew@lemmy.worldEnglish
      10·
      3 months ago

      They burn a ton of money on free games too. They’re only free to us. Epic pays for them at wholesale rates.

      • voracitude@lemmy.worldEnglish
        6·
        3 months ago

        Yes, and at wholesale rates it’s a pretty good bang-for-your-buck, as an advertising scheme. Advertising is a numbers game about getting as many eyeballs as possible on the product, and I know I actively check for free games on the Epic launcher most weeks. Even if I don’t ever buy anything because of that specifically, it keeps the app on my computer and keeps me checking back in.

        Edit: And I shit you not I just opened it to check 'cause I can’t remember if I looked at this week’s free game. Turns out it’s a good thing I did too, the Fallout collection is free right now!

        (dammit, see what I mean?)

        • ampersandrew@lemmy.worldEnglish
          31·
          3 months ago

          “Even if I don’t ever buy anything” is why I doubt it’s going to work out. Epic is publicly right now saying that it’s great at acquiring users. Yeah, I’ll bet it is. People love free stuff. Is it great at turning those users into paying customers? Even at wholesale rates, I’ve gotten hundreds of games for free from Epic, which means they spent thousands of dollars on me, and I can’t foresee an instance where I’ll ever give them a cent back.