• jol@discuss.tchncs.de
    link
    fedilink
    arrow-up
    3
    ·
    21 days ago

    Derek made a video years several back where he admits that they ran tests on their videos and that using click bait titles made their videos preform far better. So here we are.

    • PlzGivHugs@sh.itjust.works
      link
      fedilink
      English
      arrow-up
      2
      ·
      21 days ago

      Thats what happens when you have algorithms promote content based on click-through rate and engagement metrics. Creators have to use click-bait and sensationalism to get their content to spread. Its common knowledge at this point. I can’t think of any sizable creators that don’t use this, and generally the more they abuse it, the larger the channel.