Meta’s new text-based social app Threads has quickly gained 100 million users since launching last week, which appears to be negatively impacting traffic on Twitter. According to web analytics, Twitter traffic declined 5-11% over the first two days Threads was available compared to the previous week. Threads was able to grow rapidly by allowing users to sign up with their existing Instagram accounts and bring over some of their followers. However, Threads has not yet launched in Europe due to regulatory issues. The fast growth of Threads may solidify its position as a real competitor to Twitter, which has over 238 million daily active users.
Maybe an optimistic take: people moving = people realising they can move. Eventually some of them may also realise they can move to a platform that’s not controlled by a shitty corpo.
And can instead move to a platform that is controlled by a rando instance owner with their own set of quirks and foibles. And can choose amongst thousands of such instances, each controlled by a different rando with a different set of quirks and foibles. Out of the frying pan and into the fire indeed.
It’s more like realizing that you’re surrounded by fire, so you might as well pick a patch with a nice view.
Kinda glossing over that point.
That’s a good point. Plus they won’t be as embedded in the new place as they won’t have 10+ years of history on it. So moving becomes easier generally