I personally played it when it first came out, on Halloween! I had actually found out about the whole twitter thing a minute after Toby posted the game, I believe from Askfriskandcompany’s mods answering an ask about it. The experience was very immersive that way. I had absolutely no clue what was going on, lol… I think that was the intended effect!
not sure if exactly the same day, but yeah, back when it was called something like SURVEY_PROGRAM, I’ve seen the twitter posts and thought wait what the heck is this? and I tried it and like WOW I need to tell someone about this