Pioneering innovative ways to market the destination, Wesgro – the official tourism, trade and investment promotion agency for Cape Town and the Western Cape – has launched a new Roblox game to inspire tweens, teens, and their families to explore the Western Cape this winter.
The game Starlight Adventures In The Cape Karoo aims to drive tourism across the region, highlighting lesser-known but exciting family destinations where tourism is critical to the local economy.
Wesgro is the first tourism promotion agency in the world to use Roblox in its marketing campaigns, with today’s launch being the second game it has released on the platform.
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