McDonald's executives acknowledged that the company's prices have been high and they are taking a "forensic approach" to evaluating offerings.
  • McDonald’s executives acknowledged during an earnings call Monday that diners consider the company’s prices too high, and said they are taking a “forensic approach” to evaluating prices.
  • Amid a broader consumer pullback and increasing prices, fast-food chains have had a difficult time drawing in lower-income diners.
  • The company’s recent $5 value meal offering was initially successful in bringing lower-income diners back to stores but has yet to translate into higher sales, company executives said.
  • DaddleDew@lemmy.world
    81·
    3 months ago

    Their food is a result of decades of small incremental changes to make the food cheaper and profitable, a few pennies at a time. Fast forward to today and what MacDonald’s has to offer now doesn’t even taste like burgers anymore.