A bipartisan group of senators introduced a new bill to make it easier to authenticate and detect artificial intelligence-generated content and protect journalists and artists from having their work gobbled up by AI models without their permission.
The Content Origin Protection and Integrity from Edited and Deepfaked Media Act (COPIED Act) would direct the National Institute of Standards and Technology (NIST) to create standards and guidelines that help prove the origin of content and detect synthetic content, like through watermarking. It also directs the agency to create security measures to prevent tampering and requires AI tools for creative or journalistic content to let users attach information about their origin and prohibit that information from being removed. Under the bill, such content also could not be used to train AI models.
Content owners, including broadcasters, artists, and newspapers, could sue companies they believe used their materials without permission or tampered with authentication markers. State attorneys general and the Federal Trade Commission could also enforce the bill, which its backers say prohibits anyone from “removing, disabling, or tampering with content provenance information” outside of an exception for some security research purposes.
(A copy of the bill is in he article, here is the important part imo:
Prohibits the use of “covered content” (digital representations of copyrighted works) with content provenance to either train an AI- /algorithm-based system or create synthetic content without the express, informed consent and adherence to the terms of use of such content, including compensation)
Generating legal liability goes a long way towards curbing how businesses behave, particularly when they can be picked on by rival mega-firms.
But because we’ve made class action lawsuits increasingly difficult, particularly after Comcast Corp. v. Behrend, the idea that individual claimants can effectively prosecute a case against an interstate or international entity is increasingly farcical. You’re either going to need big state agencies (the EU seems increasingly invested in cracking down on American tech companies for anti-competitive practices) or rivalrous business interests (MPAA/RIAA going after Big Tech backed AI firms) to leverage this kind of liability. It’s still going to be open season on everyone using DeviantArt or Pinterest or whatever.