When is an ad an advertisement and not a recommendation? Microsoft clearly likes to use the term recommendation for what others may see as an advertisement.

There are recommendations in the Start menu, Settings app, Lock screen, File Explorer, Get Help app, and other areas of the operating system already. These are often not that useful. App recommendations in the Start menu are limited to Microsoft Store apps.

Now, Microsoft is testing recommendations in the Microsoft Store app. If you never use the app, you won’t be exposed to these. If you do, you may notice recommendations popping up when you try to use the built-in search.

First spotted by phantomofearth on X, two or three recommendations are shown whenever search is activated in the official Microsoft Store app.

  • andyburke@fedia.io
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    4 months ago

    Install any popular Linux distro. They are all so much better than any proprietary OS. And if you are running relatively common hardware, everything will just work.

      • Mosfar@sh.itjust.works
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        4 months ago

        I use Ubuntu daily and didn’t seen any add, only during the install they ask once if I want Ubuntu Pro

      • techcelt
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        4 months ago

        If that is based on the Amazon suggestions then that joke is about 10 years out of date at this stage. I am using fedora so I am not an Ubuntu fanboy