World hits 12 straight months of record-high temperatures — but as warming continues, it’ll be “remembered as comparatively cold”
World hits 12 straight months of record-high temperatures — but as warming continues, it’ll be “remembered as comparatively cold”
Same as with anything that needs a collection of people to make a change. You just do it so that more people start to do it and at some point that number of people is large enough that it makes a dent. Or more likely, large enough that companies realise potential for profit and invest more into it, making a positive feedback loop.