Is there any possibility that wotc could make universes beyond-free format variants to formats that currently allow them, such as commander and such? My friends and I do not wish to take part in games that ruin our immersion in such a way, when it was the mild role play and “you are a planeswalker” theming that got us into the game, and it’s becoming increasingly harder to avoid universes beyond cards. As it stands there isn’t a way we can really avoid them at our local gaming stores, and we’re getting frustrated only being able to play amongst ourselves in a game that we used to be able to play with others. Can you please give us some hope?
We did some market research to see if there was an audience for Universe Beyond-less formats. Only 7% of respondents were interested. That’s too small a group for a format we’d officially create, but many formats (Commander being the most famous) have begun as things created by the players. Something having a groundswell of support will eventually get noticed.___
Standard does get crossover sets (AFR, MKM, even the IKO Godzilla styles), but I don’t think people are really asking for standard without these sets, only the eternal formats.
Edit: while IKO and MKM are technically in-universe and not really Universes Beyond, AFR was Universes Beyond in all but name. The reason it’s not classified as such, as far as I can tell, is because WOTC also owns D&D. The set itself was not in-universe and did not feature any characters of MTG.