A Masters of Beef Advocacy program teaches ‘scientific sounding’ arguments on cattle’s sustainability in an all-out public relations war

The world can’t afford the rise in global beef consumption that experts predict - while wealthier nations, whose residents have the most emissions-intensive diets, could make rapid climate gains by choosing to eat less.

This narrative is one that industry-aligned interests badly want to extinguish. Through blog posts, videos, educational assets, op-eds, TV ads, social media campaigns, trained influencers and other channels - many described here for the first time - the industry is trying to convince us all of what the science definitely doesn’t show: that dietary change has no role in climate strategy.

  • 🏴 hamid abbasi [he/him] 🏴@vegantheoryclub.orgMEnglish
    52·
    5 months ago

    Yeah or literally make stuff up like regenerative pasture. Creating pasture for animals desertified our species native ranges across the cradle of civilization in africa and west asia in a short few thousand years of agriculture it after hundreds of thousands of years of existing in that same region foraging. Now we’re doing the same process on an industrial scale to the rest of the world.