They are behind in their tech. They almost certainly can’t overcome this without changing everything. And the tech is what makes everyone desire a Tesla. There are actually higher end cars with the same or better tech now.

They have some of the worst build quality in the industry. Shit, even musk agrees they have shit build quality.

While they may rate high in safety ratings, I personally don’t like my car spontaneously combusting and/or locking me inside because some dipshit defaulted it to locked when the battery dies. Who the fuck decided on that!?!?!?

If you strip away the big screen and the (now) inferiors gadgets, you’re left with a Corolla with really bad fit and finish.