- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
What you don’t understand is that if YouTube manages to get enough people by the balls with their anti-adblocking efforts, the next step is to start jacking up the subscription price year after year to see how much people are willing to pay.