Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
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The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...
  • XTL@sopuli.xyzEnglish
    231·
    6 months ago

    It is tempting to assume that older gamers exclusively play low-fidelity games on their smartphones. This is simply untrue.

    While mobile is certainly the biggest part of the games market in terms of revenues, 55+ gamers account for 23% of monthly PC gamers and 11% of monthly console gamers.