The entire fucking manga is a product placement for UNIQLO and GU (a sub-brand under UNIQLO).

“Hey, you wanna look stylish in front of your grown-up peers, who won’t give a fuck about you, cuz they got bills to pay? Wear this shredded skinny jeans by UNIQLO?”

“Want to shine out in your class reunion (not really lol, they’ll drink and you’ll be forgotten)? Wear a UNIQLO MA-1 Bomber jacket!”

“Oh, you want something French (Scotland is in France, btw, math is mathing)? Wear this UNIQLO x Lemaire collaboration Oxford shirt!”

“Girl does not approach your cousin bro? Get him a UNIQLO men’s Blocktech Parka! (chick magnet, am I right folks?)”

Here’s how the plot is for almost every chapter:

• goes to a luxury fashion brand
• ohnoexpensive.exe
• goes to UNIQLO
• YOLO swag

Horrible. Simply the most atrocious and dystopian consumerist crap I’ve read. And this mangaka has the galls to call UNIQLO a slow-fashion brand (that’s how they’ve been green-washing themselves, haha).

And normally, I wouldn’t be mad, if the comic had poor story. But this filth is just out there on the internet, enabling the most destructive human behavior towards the environment - unsustainable, trend-based fast-fashion brand.