Why publishers are preparing to federate their sites
digiday.com
The Verge and 404 Media are exploring the fediverse as a way to take more control over their referral traffic and onsite audience engagement.

The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.

  • aasatru@kbin.earth
    25·
    5 months ago

    I could read the full article, not sure what’s going on.

    Anyway, the journalist is writing about the Verge and 404 Media, and the more general potential benefits for the industry. There’s nothing about Digiday.com following the same path.

    It’s a nice write-up. The main things I learned is that the Verge is transitioning to WordPress, and 404 is using Ghost. Both hope to activate the ActivityPub capabilities of these platforms when they’re ready - the Verge when it finishes transitioning, 404 when Ghost implants AP support.