Get paid by landlords to remove negative reviews, like yelp. Offer to show all reviews, even removed ones, to renters that pay for the premium service.
“I mean… If you really value your brand, you’ll stand behind it? I can put you on the opt-out list though, so future tenants know you don’t stand behind it. I’m offering value at a fraction of the cost of advertisement and you’re paying for peace of mind.”
I’ll build it, just as soon as you figure out how it gets paid for.
Get paid by landlords to remove negative reviews, like yelp. Offer to show all reviews, even removed ones, to renters that pay for the premium service.
Ew, I feel gross after coming up with that idea.
It’s a lovely pattern to look out for, your efforts to show just how ugly it is, are welcome.
For anyone considering implementing this: No.
shake down bad landlords to delete bad reviews.
charge landlords for priority in search results.
sell searcher info as marketing data.
sell search trends as financial early indicators to hedge funds.
expand to HOA reviews for neighborhoods.
Real estate advertising, surely?
Yeah. No.
“Advertise your rental property on the page where your tenants review you.”
Most retailer websites have customer reviews on them?
They could also promote houses for sale (not rent).
I think it works.
“I mean… If you really value your brand, you’ll stand behind it? I can put you on the opt-out list though, so future tenants know you don’t stand behind it. I’m offering value at a fraction of the cost of advertisement and you’re paying for peace of mind.”