EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • fluckx@lemmy.world
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    6 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.world
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      6 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

      • overload@sopuli.xyz
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        6 months ago

        Once you discover the sea of great indie games you won’t even care what AAA is doing anymore. Some of the AAA games remove cash shops after the game loses relevance anyway, like Shadow of War, meaning you get rewarded for not buying the game until it is 90% off.

    • Cosmic Cleric@lemmy.world
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      6 months ago

      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.world
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        6 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

        • Zacryon@lemmy.wtf
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          6 months ago

          Yes, and consider what insane amount of pressure was necessary to achive this. Over 200.000 negative reviews for HD2. That makes it very unlikely to happen again. It shows how little gamers can achieve and how little their concerns are heard if they are not accumulating to a critical mass.

        • Cosmic Cleric@lemmy.world
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          6 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Duamerthrax@lemmy.world
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            6 months ago

            All the other times were pushed back successfully.

            Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.

  • hornedfiend@sopuli.xyz
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    6 months ago

    I’m really struggling to remember when 's the last time I played an EA game. I can’t really…

    Let them monetize everything until oblivion,no one’s gonna stop them anyway,so they might as well slowly die.

    • SugarSnack@lemm.ee
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      6 months ago

      They’ve got EA Sports FC (formerly FIFA) and madden though, they’re never going to die.

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        6 months ago

        Maybe not, but individuals can choose where to spend their money. The masses will still buy this shit, but I am the kinda guy will will make his own life harder based on morals.

        Like I ain’t shopped on Amazon for years. Some stuff I just can’t find anymore. Not used WhatsApp for many years, makes it harder to join friend group chats. Etc.

        • UnderpantsWeevil@lemmy.world
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          6 months ago

          The masses will still buy this shit

          The dark side of the XKCD comic Ten Thousand is that there’s always a new pool of suckers entering the market - people who haven’t gotten burned yet and think they’re getting something real.

          I am the kinda guy will will make his own life harder based on morals.

          I wouldn’t even call it morals so much at Once Bitten, Twice Shy. There’s a point at which you don’t want to keep doing business with people who make you miserable.

        • SugarSnack@lemm.ee
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          6 months ago

          Yeah I agree completely, but we shouldn’t kid ourselves that companies are going to go bankrupt because a minority of users are absolutist about in-game ads, or will sacrifice social connections to avoid using Meta products.

          In these cases an individual can act for any number of valid reasons, but it takes a much bigger collective action to influence the outcome, which requires a much bigger reason/scandal.

          • dependencyinjection@discuss.tchncs.de
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            6 months ago

            This is my argument.

            I don’t believe my choices have an impact at all, in fact they impact me more negatively than the things I avoid.

            But I can sleep at night knowing I am not giving them my money, or my business, etc.

            It’s like with the Reddit exodus and people thinking it would / will be the death of Reddit. The truth is they barley noticed we left and they certainly don’t care, but again morals.

            You never know, this thread could make more people think like this and make conscious choices where you can, for yourself so you know you tried to not be a part of the problem.

    • xan1242@lemmy.dbzer0.com
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      6 months ago

      A little thing called the “Massive Ad client” exists in NFS Carbon, Pro Street, Undercover and even World.

      It was used to download ads off the internet and display them in the game’s own billboards.

      It was also an entrypoint for a NFS World hack too lol so ripbozo EA

    • xan1242@lemmy.dbzer0.com
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      6 months ago

      A little thing called the “Massive Ad client” exists in NFS Carbon, Pro Street, Undercover and even World.

      It was used to download ads off the internet and display them in the game’s own billboards.

      It was also an entrypoint for a NFS World hack too lol so ripbozo EA

  • Hildegarde@lemmy.world
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    6 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

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      6 months ago

      Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

    • space@lemmy.dbzer0.com
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      6 months ago

      And they already do it on mobile. They are just trying to bring ads to the pc and consoles, just like they do on mobile.

  • NutWrench@lemmy.world
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    6 months ago

    There are many independent developers who deserve your money more than EA. Vote with your wallet.

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    6 months ago

    If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

    • kromem@lemmy.world
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      6 months ago

      Even then they should still be held to a higher standard.

      Especially now in the era of generative AI.

      The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.

      The ads should feel like they are actually a part of the world, and shouldn’t be put in a game unless this can be accomplished.

      In game ads don’t have to suck. But because the power dynamic is such that shit ads can be shoved down players’ throats with the only response being to not buy that publisher’s games, the medium isn’t going to find an acceptable equilibrium.

      In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).

    • TORFdot0@lemmy.world
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      6 months ago

      You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.

    • space@lemmy.dbzer0.com
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      6 months ago

      I’m pretty sure their goal is to bring ads in the same form as the mobile games, not as part of the in-game world. If they can do it on mobile, why shouldn’t they on pc or consoles?

      I think this will be an important thing for gamers to unite against, because if there isn’t enough push back, every big studio will do the same.

      • Underwaterbob@lemm.ee
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        6 months ago

        Good thing I haven’t bought a game from a big name studio since, uhh, does Elden Ring count?

    • Railcar8095@lemm.ee
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      6 months ago

      Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.

      The tutorial will have you collect “refreshing Pepsi Colas”.

      Cinematics will always look to the big billboards.

      And the game will have strict anti tampering/mods and will require internet connection to support this adds.

      EA doesn’t get the benefit of the doubt anymore

  • flop_leash_973@lemmy.world
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    6 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.

  • Cosmic Cleric@lemmy.world
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    6 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Cosmic Cleric@lemmy.world
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        6 months ago

        EA is on my boycott list since Origin & ME3. ¯_ (ツ)_/¯

        How many of those have in-game ads though?

        There’s a history of pushing back against adding ads into games, that’s different than boycotting the company overall. One can be successful, when another is not.

        And having said that, one could even argue that their desperation to make money by putting ads into games (again) is not just about keeping the shareholders happy, but also because of people having boycotted them over the years, depriving them of additional income. You may be making more of a stand than you realize.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • DarkThoughts@fedia.io
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          6 months ago

          I’m saying there’s not really anything more I can do when it comes to EA. The company is already completely down the shitter for me and they’re the ones who would have to gain my trust back. That’s the only possible development. The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care. That’s why this rotten company is not just still a thing, but continues to do what they’ve done for the last couple decades.

          • Cosmic Cleric@lemmy.world
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            6 months ago

            I’m saying there’s not really anything more I can do when it comes to EA.

            You are already doing your part. Thank you, citizen.

            But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don’t have to put up with crap, or think they can’t push back against the monolithic corporation, because its been done before, successfully.

            Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.

            The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.

            I always thought that they cared, especially if they are being taken advantaged of, but that it doesn’t rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.

            What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • STOMPYI@lemmy.world
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      6 months ago

      Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!

    • SharkAttak@kbin.social
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      6 months ago

      The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.

  • 3volver@lemmy.world
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    6 months ago

    Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.

  • NutWrench@lemmy.world
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    6 months ago

    Once these companies have your money, they don’t care what you want. Don’t give your money to companies that abuse you like this.