It’s not clear what happened with the Sega acquisition and whether Nadella ultimately approved talks. But in a Microsoft internal April 2021 merger review document, Sega was still listed as a key target. Microsoft had identified key areas for acquisitions in PC, mobile, and console across different markets, and Sega, Bungie, Zynga, and IO Interactive were part of a number of companies Microsoft was seriously looking at acquiring.

  • Re4mstr@lemmy.re4mstr.com
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    1 year ago

    They can look all they want, but someone needs to stop these big guys from monopolizing the whole industry…

  • Addfwyn
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    1 year ago

    Microsoft out here treating studios like most of us treat new games on Steam. Acquire them and then never do anything with them.

  • UngodlyAudrey🏳️‍⚧️@beehaw.org
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    1 year ago

    Gross. Keep your hands off of Sega, Microsoft… I like their games, and your track record of developing games has been lousy since the 360 days. Plus, you know, the whole market consolidation thing…

    • Solaris1789
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      1 year ago

      Sega is one of the only game companies i dont despise and i’d like to keep it that way

  • tombuben@beehaw.org
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    1 year ago

    Honestly I’m pretty sad even about the Bungie-Sony acquisition. I assume it was the first step in Sony refocusing to live service, with more than half of the SIE budget being allocated for them right now.

  • WonkoTheSane@geddit.social
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    1 year ago

    This is Microsoft’s playbook. It really is surprising it took them this long to start their financial weight around though. That said I hope regulators start standing up to these trillion dollar corporations. Start by blocking the Activision-blizzard acquisition

    • Daniel Retana@mastodon.ie
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      1 year ago

      @WonkoTheSane @UrLogicFails Sadly regulators won’t do anything.
      Microsoft like Google, Apple, Facebook and many more American companies have been buying American politicians left and right.

      Sorry my fault. Isn’t “buying” is called “lobbying”. What a way to decorate reality!!!

  • Daniel Retana@mastodon.ie
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    1 year ago

    @UrLogicFails As a PC gamer that wants Linux and Wine/Proton to take off to be mainstream.
    I can’t stand how Microsoft is convincing everyone that Sony is “evil”. That they need to buy more companies, until they’re monopolizing (thanks european union).
    Sure! Sony is crap, but at least they’re delivering games not like those pieces of shit that Microsoft calls “games”.
    If I have to choose between keep alive 2 brands and kill 1 brand. I’d, of course, take PlayStation and Nintendo. Xbox is useless.

  • Lockely@pawb.social
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    1 year ago

    Microsoft and Sega have a long partnership with gaming going back to the original XBox days where they got a ton of exclusives originally meant for the Dreamcast after it died. This news is the least surprising to me. Hell, their OG controller is literally the DC controller with an added stick and no VMU support.

    It’s how we also ended up with stuff like PSO2 in the West after Sega abandoned it.

  • MoonRocketeer@beehaw.org
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    1 year ago

    I just hope they’re done acquiring publishers after ATVI; they have enough studios. I get how unlikely that is.