If we find the median item on this list we get #117 which is Central African Republic with a population of 5.7 million or 0.07 % of the global population.
It would be very easy for a large multinational to ignore the smaller nations and focus their efforts on the larger markets.
https://www.worldometers.info/world-population/population-by-country/
If we find the median item on this list we get #117 which is Central African Republic with a population of 5.7 million or 0.07 % of the global population.
It would be very easy for a large multinational to ignore the smaller nations and focus their efforts on the larger markets.
Not that simple. There’s more factors like connectivity. Some areas of Africa is pretty much only phones.