It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
They made record profits during quarantine, when everyone was stuck at home. Now they have two problems:
They don’t actually care any more than they ever did, this is just an easy way to get money out of accounts they see as less likely to cancel because many people are using the same account.