Sometimes I feel like if I do so I’m basically serving as an ad, and I don’t really care for that, especially if later I find that the business was scummy in some ways (which is often the case, especially later as it changes leadership/ownership).
If you do, how do you deal with it?
Ads are convincing people to buy something they hadn’t considered.
If I’m making a recommendation, it’s because I’m sharing it with people who are either asking for a solution, or have the same problem I solved with the product. And not because I own a bunch of their data and inferred what “solutions” I could sell them.
There’s a big difference that the thought hadn’t ever crossed my mind.