Fediverse can only win by keeping its ground, by speaking about freedom, morals, ethics, values. By starting open, non-commercial and non-spied discussions. By acknowledging that the goal is not to win. Not to embrace. The goal is to stay a tool. A tool dedicated to offer a place of freedom for connected human beings. Something that no commercial entity will ever offer.
It’s referring to a strategy more commonly called ‘triple e’ or ‘embrace, extend, extinguish’ pioneered by Microsoft in the late 90’s. The gist of it was that MS would adopt open standards and create proprietary extensions to the standard that were only usable on their platform. This would break the ability of users of non MS software to communicate with those in Microsoft’s ecosystem and push users off those platforms.
Thanks for the response. I was more referring to that specific example. The article talked about Microsoft dealing with word processors and linked that Wikipedia page.