That's more or less the summary of J.D. Power's 2023 U.S. Initial Quality Study (IQS), which highlighted quality declines in eight out of nine key categories. Driving...

That’s more or less the summary of J.D. Power’s 2023 U.S. Initial Quality Study (IQS), which highlighted quality declines in eight out of nine key categories. Driving…

  • snekmom@lemmy.worldEnglish
    12·
    1 year ago

    I work in marketing with car manufacturers. What I’ve got from working in the industry is that all the techbro shit has coopted the way of thinking in the industry in a desperate bid to differentiate the offering by any means necessary - whether it works or not.

    What engineers say in meetings about the “tech” is quite frankly scary.

    One of the companies I work with just straight up admitted that their lane keeping assist doesn’t work in real life situations but they will sell it anyways with “disclaimers”. Their fine print is 10 pages long.

    • IHeartBadCode@kbin.social
      6·
      1 year ago

      A new car built by my company leaves somewhere traveling at 60 mph. The rear differential locks up. The car crashes and burns with everyone trapped inside. Now, should we initiate a recall? Take the number of vehicles in the field, A, multiply by the probable rate of failure, B, multiply by the average out-of-court settlement, C. A times B times C equals X. If X is less than the cost of a recall, we don’t do one.