Let’s understand that Reddit has spent over a decade enjoying its status as a world-leading platform while kicking the ‘we’ll figure out how to monetize later’ can down the road. Along the way, some important social questions have arrived and Reddit is still failing to show leadership in this matter. Let me explain:

Those that say Reddit ‘will continue on’ aren’t looking at the situation through the lens of history. At its core, ‘Reddit is a rare social product that has seemed to become more relevant over time, as a growing user base comes to appreciate its distinctive, human-centered approach to digital conversations.’ A digital third place, built on mutually-shared beliefs and principals of digital altruism – Reddit existed to Give People Voices – aiming to create a safe space for all viewpoints.

So that’s what Reddit is supposed to do as a ‘platform.’ What about Reddit as a ‘company?’ Sadly, boardroom shenanigans have pursued Reddit throughout its entire lifecycle. Reddit lost the public-spirited people like Aaron Swartz, and gained trolls, hate groups, and the soap opera that was the Ellen Pao debacle. As Will Durant said: ‘A great civilization is not conquered from without, until it has destroyed itself from within.’