How Neopets’ nostalgic revival tripled users in six months
www.theguardian.com
An icon of millennials’ childhoods languished for nearly two decades. Now it’s attempting a comeback – banking on the fact that it hasn’t changed at all

With efforts to resuscitate Neopets ramping up, monthly users have nearly tripled to 300,000 in the past six months, and the company is on track to be profitable by the end of 2024, [current Neopets Team CEO] Law said.

Also notable:

Law said that rather than cracking down on fan-created components, the company is embracing them. It launched a “Neopass” login system that allows users to access games across the Neopets system, including third-party and fan-made games.