OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.

OC Transpo is planning a multi-week communications campaign to inform transit riders about the launch of the Trillium Line, with messaging targeting hybrid workers, suburbanites and tourists.

  • Cracks_InTheWalls@sh.itjust.works
    31·
    1 year ago

    … $1,000,000. To inform people that a previously closed line is reopening and extended.

    Is someone able to explain how this is a good use of funds? It may well be (and may be couched in trying to address the reputation the O-Train has [which, tbh, is overstated at this point in my opinion]), I just don’t see it though.