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YouTube will launch its first official shopping channel for live commerce in South Korea on June 30. South Korea already has a booming live-streaming commerce business led by tech giant Naver (035420.KS) The new channel will operate in Korean language and will start as a 90-day project. In the beginning it will provide a live-commerce platform to companies and plans to livestream shopping content from about 30 brands, Yonhap and other Korean media said, citing people familiar with the matter.
