It honestly breaks my heart to write this article,
but I want to be as transparent as possible with
our readers because you are the ones that have quite
literally kept our lights on over the past five years,
and you deserve to know the truth about what’s happening
behind the scenes, so here it is.
Retro Dodo is on the brink of collapse… because of Google.
Google Search brought in lots of revenue (comparatively), but in return they became dependent on the whims of a crazy-large tech company that has turned the corner into a full-on IBM-style corporation. I’ve seen this kind of thing happen with people advertising local businesses on Facebook and then the algorithm killing their income overnight. You have to treat it as a large risk to your business and do everything you can think of to mitigate it. Which maybe they were, I don’t know, but I wouldn’t want my business to be reliant on the good nature of a huge tech company like Google.