i love this idea and i think that the biggest hurdle to overcome is s similar one that martin luther king jr encountered: moderates who don’t believe that they’re prejudiced.

for example: when gay marriage was a hotly contested issue; i lost track of the number of times straight people would insist it was good enough that gays can have all the rights of marriage in domestic partnerships without actual marriage and call themself an ally in the same breath.

there’s also plenty of examples of businesses happily taking money from gays while claiming to be allies and simultaneously spending that money on lobbying for anti-gay laws. eg chik-fil-a, gold’s gym, salvation army, etc.