Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • upandatom@lemmy.worldEnglish
    9·
    3 months ago

    How’s that strategy working out for you? For us?

    Unfortunately “don’t give them money” doesn’t work. Bc commerce is global due to internet. There will always be uninformed buyers in every product space. And always buyers who don’t care.

    My solution, posts like this. We should be informing others of these practices and discussing ways to bypass, repair, or disable blocks and unintended behavior on the products and services we purchase.