I know ad rates and metrics are heavily based around click through, but does it even actually matter? I mean, TV ads are big money expensive, and nobody has ever clicked on those. I guess if you’re advertising a shitty mobile game or something then it matters, but does McDonalds or whatever even want you to buy a hamburger before you watch a YouTube video? That doesn’t really make a lot of sense.
I know ad rates and metrics are heavily based around click through, but does it even actually matter? I mean, TV ads are big money expensive, and nobody has ever clicked on those. I guess if you’re advertising a shitty mobile game or something then it matters, but does McDonalds or whatever even want you to buy a hamburger before you watch a YouTube video? That doesn’t really make a lot of sense.