• lackthought@lemmy.sdf.org
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      1 year ago

      UFC gets all the free coverage it wants on ESPN and is easily able to bring in the casual viewer

      ONE is kinda just off in the corner on Amazon where you only know about it if you already know about it

      just look at the number of comments those banger Friday night ONE events have on r/mma, nowhere near a UFC fight night at the Apex

      ONE has the roster and Production, but they really need to step up their discoverability and promotion