Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
“What if we just doubled the price?” - some genius executive that never created a damn thing in their life
That only works for housing and healthcare.
big part of apple’s success is that it successfully establishes itself as a status symbol - it is for a lot of people what car was for generation of their parents and grandparents.
so there will definitely be a clientele for that two times expensive whatever. some people will buy it just to show others they can afford it, same reason why people were buying overpriced cars.
You forgot groceries, mandatory insurance, and utilities…